Social media is an essential tool to directly engage your customers. But the time, cost and effort required to engage across myriad social channels effectively can quickly become a bottomless pit of despair if not managed carefully. We guide our clients through development of social media programs from research and strategy to planning, scheduling and implementation, considering efficacy and efficiency at every step as we determine which channels are right for which brands, products and audiences, and as we optimize targeting, messaging and spending to match the needs of each business and its customers. In doing this, we also determine the best workflow between your business and ours for paid and organic postings, content creation, customer service, and other elements of execution. In this way we ensure that everything is managed and executed in the best possible way, and that you have full visibility and complete control over what is shared on behalf of your business.