As the consumer voice has grown in reach through digital platforms, the power of peer endorsement has also grown. This has lead to the rise of Ambassador and Influencer marketing programs. The premise is simple, and works much like athlete sponsorships, in that, in exchange for cash, products or discounts, influential consumers will endorse a given brand or product in an effort to drive increased sales. The challenge in this, of course, is authenticity. Nobody likes a shill. As an agency, we only create ambassador and influencer relationships that are a legitimate fit. And we are always willing to end a relationship if it no longer feels right. The end result of meticulously matching brand to ambassador and product to influencer market is transparent, authentic and effective peer endorsement, and increased social media presence for our clients.