Jasen Thorpe

Jasen founded Thorpe Marketing in 2010 after recognizing the market need & having the desire to better serve the people and companies he has come to know and appreciate during a 25+ year career in the cycling and media industries. His experience extends from North America to Europe and Asia, bridges marketing, sales and product development roles with leading companies in both industries and includes: publishing and editorial leadership positions with Rodale; time as Consumer Marketing Group Manager for Shimano American Corporation; manufacturing, research & development and product management experience with Dah Ken Industrial; and retail experience. When he isn't plotting, planning, or otherwise agitating on behalf of Thorpe Marketing’s clients, you’ll find Jasen building and riding stupid-technical cross country mountain bike trails, competing in Judo with his son, and exploring Colorado’s Front Range with his wife.

Katie Macarelli

Account manager, Katie Macarelli is a Colorado Native. Having grown up on a still operating dairy farm in eastern Colorado, she only came to know and love all the outdoorsiness the Front Range has to offer while attending CU Boulder.

Katie’s experience in the cycling industry snowballed from a general love of cycling. She’s previously held roles in advocacy/education, cycling-specific media, and marketing (though she prefers the term “brand building.”) She does her homework--researching a brand and its community to find its heart and eventually tell the story.

As she specializes in social media and public speaking, you’re just as likely to catch a live-feed from her on Twitter as you are to hear her announcing at a bike race, always aiming to entertain, inform and inspire.

When she’s not riding a bike (in every kind of weather/ somewhere near or around her home in Golden, Colorado) you can find her working in her garden, baking to 80’s music or attempting to get exercise at a sporting event of one of her teenage daughters. Katie is also a big fan of drinking wine or coffee or sometimes both at the same time.

Anne-Marije Rook

Born in The Netherlands and raised in three countries, Anne-Marije comes to Thorpe Marketing with 12 years of media experience under her belt and countless bike miles in her legs. She grew up a bike commuter and found racing in her early twenties. She competed at the elite level in various disciplines while continuing to build a successful media and communications career.

These days she’s less about competition and all about adventuring, yet there’s hardly a day that goes by when she’s not found pedaling. When she’s not working or playing on bikes, you can find her devouring books, enjoying the Pacific Northwest’s lush forests, drinking copious amounts of coffee, sampling Portland’s many craft brews, doting on her nephew, at women’s sporting events or expanding her cultural horizons. 

Alex Willie

Alex is a recent graduate from the University of Colorado at Boulder and was an intern at Thorpe throughout his Junior and Senior year. He graduated with honors from the Leeds School of Business with a Marketing degree in addition to a minor in the Technology, Arts, and Media program. As a former National Champion, World Cup and World Championships team member in downhill mountain biking, he fit right in with the group here at Thorpe. He was born and raised in Colorado and grew up on the trails and in the snow. Chances are, you will find him riding singletrack, standing in a river fly fishing, or attempting to find untouched powder in the backcountry.

Linda Thorpe

Linda joined Thorpe Marketing, well, at the beginning, founding the agency with Jasen. In addition to being a well-rounded, outdoor-loving Coloradan who can regularly be found on skis, snowshoes or hiking, when not riding dirt roads on her cyclocross bike, Linda is a former competitive swimmer and holds a yoga studies degree from UC Irvine, making her perhaps the most Boulder™ qualified of the entire Thorpe team. She’s as solid as they come behind the camera or in front of a Quickbooks file, but it’s the care and attention that she provides to Thorpe clients, vendors and staff that make her such an important part of our team. 

Jed Rogers

Jed is our native Texan graphic designer and logo guru. Early in his career, he was lucky enough to have been mentored by the good folks at Suka Design, New York, Landor Associates, New York, The Decoder Ring Design Concern, Austin and Sibley Peteet Design Austin. He has over ten years of experience creating fresh new brands for start-ups, mom'n'pop businesses, and also re-branding Fortune 500 businesses. When he's not drawing logos or creating brands, you can bet he's probably driving his classic sports car across the country or trying to get rad on one of his many bicycles. From BMX to Downhill and everything in between, he's spent some time pushing the limits on all of them. He even used to shoot photos for BMX magazines while traveling the country being a "PRO" in the early 2000's.